Project Fair & Good
Ensuring the future with responsible action
In 1997, we added the first organic rice to our range. 5 years later, we began to procure fairtrade rice, first from Thailand, a year later from India. We are convinced that sustainable rice is the best choice for both producers and consumers. And because we believe that the combination of organic and fairtrade is ideal, we launched a unique project in 2011: the 'fair & good' sustainability project in India and Thailand. This project is also supported by Coop, Helvetas and other partners.
We work with Thai farmers who live in the dry north-east of Thailand, and Indian farmers who live in the north of India, in the so-called Foothills of the Himalayas, and grow high-quality organic rice. The traditional rice varieties - jasmine and basmati rice - are produced according to strict organic guidelines as well as our own sustainable guidelines.
Continuous training and support for farmers' own competencies are important foundations for the success of the project, which now includes over 4,000 small farmers. They farm their land, small areas of an average of 1 hectare, manually or by means of equipment they share with other farmers from the cooperative. The fact that farmers can market their products under the fairtrade label of FLO is self-evident and ensures that they receive fair prices. The fairtrade premiums can be used to finance investments in the infrastructure of the cooperative or in general projects in the individual villages.
On-site project support and regular motivation visits are important pillars of the project. In this way, we ensure that the well-being of the individual farmers and of the community can be maintained. The "fair & good" riceproject thus positively affects the people and the environment and secures their future. With the purchase of these delicious rice varieties more and more conscious consumers are improving the living conditions of the rice farmers.
15.11.2017 - Completion of the Basmati harvest
Currently, we have visited our ricefarmers in India. Our farmers have finished their Basmati harvest in the middle of november. We were present at the unloading of the first truck . Therewith, the selling-season has started. We hope that our ricefarmers are able to generate a lot of earnings.
15.11.2017 - Project-journey to India
We have visited our rice farmers in India in the middle of november. It was nice to see that the fairtrade premiums are wisely used. For example, our cooperative was able to install a drinking water unit in Amel, Betalghat Valley, at a primary school for boys and girls. The children were also happy to receive give-aways such as stickers, toys, yo-yos and sunglasses.
10.08.2017 - Fairtradepemium India 2016
The rice farmers of the cooperative FFF Ramnagar have purchased a tractor with their Fairtradepremium last year. This year the cooperative have decided to provide more agricultural equipment for their farmers, which they can borrow at a service centre.
11.10.2017 - News from the use of Fairtradepremiums in India
The farmers of the cooperative Bahraich in India have been certified for their organic products for many years. Moreover, they have sold their first Fairtrade-products in 2016. Therefore, they have received their first Fairtrade-premium this year and decided to buy 40 Rishkas with it.
31.08.2017 - News from the Visit of our farmers in India
Our project 'fair&good' in India and Thailand favours everyone, who is engaged in the value chain. We have recently visited our farmers in India and have gladly ascertained, that the fairtrade-premiums are wisely used. Using the premiums, a service center has been established. This service centre offers the possibility to the farmers to borrow agricultural machines and equipment.
Results of the project at a glance
• More biodiversity
• Increase harvest yield
• Secure and up to 30% higher total income of farmers
• Additional income by marketing of vegetables and other crop rotation products
• Water consumption reduced by 30%
• Reduction of greenhouse gases by 20-30%
• More cooperation among farmers
• Realization of Community projects and improvement of the infrastructure through fairtrade premium