Project Fair & Good
Ensuring the future with responsible action
In 1997, we added the first organic rice to our range. 5 years later, we began to procure fairtrade rice, first from Thailand, a year later from India. We are convinced that sustainable rice is the best choice for both producers and consumers. And because we believe that the combination of organic and fairtrade is ideal, we launched a unique project in 2011: the 'fair & good' sustainability project in India and Thailand. This project is also supported by Coop, Helvetas and other partners.
We work with Thai farmers who live in the dry north-east of Thailand, and Indian farmers who live in the north of India, in the so-called Foothills of the Himalayas, and grow high-quality organic rice. The traditional rice varieties - jasmine and basmati rice - are produced according to strict organic guidelines as well as our own sustainable guidelines.
Continuous training and support for farmers' own competencies are important foundations for the success of the project, which now includes over 4,000 small farmers. They farm their land, small areas of an average of 1 hectare, manually or by means of equipment they share with other farmers from the cooperative. The fact that farmers can market their products under the fairtrade label of FLO is self-evident and ensures that they receive fair prices. The fairtrade premiums can be used to finance investments in the infrastructure of the cooperative or in general projects in the individual villages.
On-site project support and regular motivation visits are important pillars of the project. In this way, we ensure that the well-being of the individual farmers and of the community can be maintained. The "fair & good" riceproject thus positively affects the people and the environment and secures their future. With the purchase of these delicious rice varieties more and more conscious consumers are improving the living conditions of the rice farmers.
27.06.2018 - Activities Longgrain rice project Nanpara
We received news from our Longgrain and Basmati rice project in Nanpara/ Uttar Pradesh, India. Waterponds for irrigation have been built to prepare for the new rice season. The rice farmers and their families are happy about solar torches which were financed by Fairtrade premiums.
08.05.2018 - Rice Fund Surin
The cooperative 'Rice Fund Surin' in Thailand celebrates its 25 year existence. This cooperative is a partner of our 'fair&good' project since 2011. We are looking forward to our future partnership.
Our gift was a traditional swiss bell with a personal engraving.
24.04.2018 - Video of our Project in India
Recently, we have visited our basmati rice farmers in Uttarakhand, India together with Manuel Sager from the DEZA (Swiss Board of Development and Collaboration) and Reto Conrad the CEO of Coop. The main focus of our visit was the water project, which is supported by the DEZA and the Coop sustainability funds. This project is an important part of our basmatirice-project, which promotes the ecological use of water. Please find a more detailed description of the project in this new Coop video.
05.04.2018 - Sustainability projects in India
Reismühle Brunnen, Helvetas, Coop, DEZA and my climate support three projects in India in order to improve the living conditions and to facilitate the workaday life of the farmers. We engage in the organic rice project, the waterproject and the biogas plant project. The waterproject and the organic rice project reduce the water use, increase the harvest net return and benefits the rice farmers. The biogas plants are advantageous because they produce organic dung and are environmentally friendly.
28.03.2018 - Benefits of the biogas plants
With the aid of the 'fair&good' project and the Fairtradepremiums the rice farmers are able to realise social and infrastructural projects such as the construction of biogas plants. myclimate is the main partner in the implentation of these biogas plants.
The biogas plants are advantageous for rice farmers in several ways such as the time-saving aspect. The collection of wood costs a lot of time which isn't necessary anymore. Thus, there are less dangerous confrontations with wild animals. Additionally, it is expected to decrease the deforestation. Furthermore, it is beneficial for the health of the farmers because there is less smoke inside the house.
15.11.2017 - Completion of the Basmati harvest
Currently, we have visited our ricefarmers in India. Our farmers have finished their Basmati harvest in the middle of november. We were present at the unloading of the first truck . Therewith, the selling-season has started. We hope that our ricefarmers are able to generate a lot of earnings.
15.11.2017 - Project-journey to India
We have visited our rice farmers in India in the middle of november. It was nice to see that the fairtrade premiums are wisely used. For example, our cooperative was able to install a drinking water unit in Amel, Betalghat Valley, at a primary school for boys and girls. The children were also happy to receive give-aways such as stickers, toys, yo-yos and sunglasses.
Results of the project at a glance
• More biodiversity
• Increase harvest yield
• Secure and up to 30% higher total income of farmers
• Additional income by marketing of vegetables and other crop rotation products
• Water consumption reduced by 30%
• Reduction of greenhouse gases by 20-30%
• More cooperation among farmers
• Realization of Community projects and improvement of the infrastructure through fairtrade premium